This is the paler member of the famous purple coneflower group, better known today by its Latin name "Echinacea". It is easily grown as a classic perennial. Plant the seed spring, summer or fall, but be patient. The roots of this species are thick and fleshy. This means it develops quickly in loose soil, much more slowly in heavy clay. The plant does equally well in both, but if your soil is heavy, be prepared to wait at least two years for good bloom. Flowers of this species are light purple to pink, not to be confused with the deeper purple or white varieties.